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CCTV-1 "The Miracle of Chinese Grain" shows Fengxiang's peace of mind in producing hard-core chicken

11 21 2019 11 21

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Recently, the feature film "The Miracle of Chinese Grain", jointly produced by the Central Radio and Television Station and the Ministry of Agriculture and Rural Affairs, was broadcast on the prime channel of CCTV's comprehensive channel. With its representative position in the chicken industry in China, Fengxiang Co., Ltd. has made significant contributions to solving the problems of people's livelihood and food and clothing, as well as large-scale, industrialized, intelligent and safe chicken meat production experience.

People take food as their heaven, and eating is the first livelihood of the people. China feeds nearly 20% of the world's population with 9% of the world's arable land, which is an unprecedented great contribution in human history. "China Grain" has not only ensured China's food security, laid a solid foundation for the healthy development of China's economy, but also contributed to world food security. "The Miracle of China's Grain" focuses on how China can solve the problem of eating for nearly 1.4 billion people. It goes into the depths of agriculture and rural areas and selects the most representative "grain" stories. Tribute to the 70th anniversary of the founding of New China. Feng Xiang was highlighted in this report, on behalf of many practitioners in the Chinese chicken industry, giving a reply on "Who feeds China".

Chicken is China's second largest consumer meat product. Affected by the recent rise in pork prices and other factors, the demand for chicken meat has continued to increase, and the significance of strategic reserves has continued to rise. According to "The Miracle of Chinese Grain", today, the Chinese have to raise 12 billion chickens a year to meet the table needs of Chinese people. In September 2019, Vice Premier Hu Chunhua came to Fengxiang to inspect and investigate, hoping that Fengxiang will continue to promote the green development of livestock and poultry production and continue to increase the supply of chicken meat.

“The current meat supply situation for the chicken industry is not only a rare historical opportunity, but also a responsibility to protect people ’s livelihood. Our all efforts, It's to make more families eat affordable chicken. "


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"Chicken" may not be technically high in the eyes of many people. But Fengxiang did the best of this seemingly simple thing. White feather chicken currently occupies half of the country's broiler market, and Fengxiang has won the production champion achievement issued by Cobb for three consecutive years, marking that Fengxiang's white feather chicken breeding technology has reached the highest level in the world. It is understood that Fengxiang has established a set of advanced breeding technology and management schemes based on big data systems. In this program, Fengxiang controls more than 400 key points that have an impact on hatching, and has global leading technology and management capabilities in terms of fertility rate, feed volume, and chicken body size control.


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In the feature film "The Miracle of Chinese Grain", Feng Pingtao, a breeding expert from Fengxiang, introduced: Before the peak of egg production, we must use various advanced technologies to control the weight of breeders to 6 ~ 6.3 kg, which is too fat. Too thin will affect egg production.


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Abundance on the table, safety on the tip of the tongue. It is reported that Fengxiang has used a wealth of global export experience to fuse and innovate a set of food safety solutions that can accommodate the quality inspection standards of Japan, the European Union and other countries and regions. Its food quality and safety supervision system covers 6 major links of products such as breeder, feed, breeding, epidemic prevention, testing, logistics, etc., and realizes the entire process control of the industrial chain process. Under the management of this system, Fengxiang's breeder breeding has achieved zero hormone use, and its products have passed the rigorous inspection of the Training Bureau of the National Sports General Administration with a 100% pass rate. Athletes head for the 2020 Tokyo Olympics and other international events.

"To give athletes the fullest nutritional support and to let the common people enjoy the same 'champion quality'. It is our greatest mission to make every family eat chicken with peace of mind," Liu Zhiguang said.