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You Xing × The Color Run

10 28 2019 10 28

One autumn rain and one cold, Beijing at the end of October has been shrouded by the chill of early winter. But Beijing Garden Expo Park, located on the west bank of the Yongding River, is full of happiness and enthusiasm: On October 26th, The Color Run, known as "the happiest 5 kilometers on the planet", ended in China in 2019 Standing here is staged colorfully. As the official specially invited light food brand of the event, YouShape iShape, a subsidiary of Fengxiang Co., Ltd., not only shared delicious chicken breast products with runners, but also infected the runners with the brand ’s happy philosophy of “Beyond Shame, More Pretentious”.




It is understood that just a week ago, U-shaped chicken breasts just participated in the 2019 Beijing International Triathlon Tournament held at the Beijing Garden Expo as an invited light food brand. While helping professional athletes to complete the game in a positive state with nutritional quality, they also shared the joy of sports with nearly 10,000 ordinary runners at the color party. This early winter, Yuxing was “busy”.


Unlike the triathlon, The Color Run has no competitive requirements and does not emphasize results. Runners only need to enjoy the joy of combining sports and color. It is precisely because of this that The Color Run has become the most popular and popular among young people. One of the most sought after sports activities.


"Just as The Color Run believes that running can be a matter of love and happiness, Youxing believes that reducing fat and shaping can also be an easy and enjoyable thing." The person in charge of Youxing Chicken Breast introduced, "We It is advocated that delicious chicken breasts and fat reduction are not wronged. Through the good shape of high protein and low fat, the pursuit of light food health and the pursuit of delicious satisfaction can be both. "


At the event, the mascot "Photon", which symbolized the shape of the sun and vitality, also appeared on the scene, which became a highlight of the scene, and attracted runners to take a group photo.




It is reported that YouShape iShape is an original brand of Chinese chicken export giant Fengxiang Co., Ltd. which advocates young people to pursue a healthy lifestyle, and is also a market pioneer and leader in the field of ready-to-eat chicken breasts. The exclusive introduction of Japanese craftsmanship has broken the curse of "old and firewood" in chicken breasts. It is highly sought after by fitness enthusiasts, dieters, and office white-collar workers, leading a trend of a healthy and light lifestyle trend. Products are popular in Japan and the European Union.


  

From the Midsummer Moriland Greenland in midsummer to the Imperial City Expo Park in early winter, from the fun sport of national fitness The Color Run to top-level professional competitions, YouShape iShape, "the better you are, the more unbridled" is constantly digging into its youth Consumer resonance. As Liu Zhiguang, Chairman of Fengxiang Co., Ltd. said in an interview, "Youxing is a brand that belongs to 'young people'. This kind of youth is not about age, but about mood. We are willing to accompany consumers to create healthier and more dynamic brands. The body, the freer and more self-conscious mind. "